Renault have teamed up with makers of the computer game, “The Sims” to offer players the chance to buy Renault cars in-game!

In a multi year deal, players will be able to purchase and use cars from Renaults electric range.

“This partnership delivers benefits for Renault and the consumer that are unique in today’s media landscape,” said Elizabeth Harz, Senior Vice President of Global Media Sales for EA. “Millions of The Sims 3 players will be able to download Renault concept vehicles and have a deep experience with the brand, while receiving genuine added gameplay value.”